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[Book Summary] Pure Invention—Matt Alt


Rating: ★

After my vacation in Tokyo and Kyoto this January, I decided to learn more about my neighbor country. As a result, I picked up the first audio book available to me. 

Besides, I started learning Japanese (again). We'll see if I can push through a set of grammar books (beginner, intermediate, advanced).

"Pure Invention" by Matt Alt is an exploration of Japan's remarkable influence on global culture through its inventions. Alt delves into the stories behind some of Japan's most iconic creations and examines how they have shaped the world in unexpected ways. 

1. Introduction to Japanese Innovation: Alt begins by introducing the concept of Japanese innovation and its impact on various aspects of modern life. He highlights Japan's reputation for creativity, precision, and attention to detail in its inventions. (Of course, they went through a series of transformation after WWII.)

2. Origins of Iconic Inventions: The book delves into the origins of iconic Japanese inventions such as the Walkman, karaoke, emoji, and Pokemon. Alt explores the cultural, social, and technological factors that led to the creation of these groundbreaking innovations.

Can you believe Japanese high school girls were a major population when it came to texting?

3. Cultural Impact: Alt examines how Japanese inventions have transcended national borders to become global phenomena. He discusses the cultural significance of these inventions and their influence on popular culture, entertainment, and daily life worldwide.

Who doesn't know Hello Kitty and the movie Spirited Away?

4. Entrepreneurship and Creativity: The book highlights the role of entrepreneurship and creativity in driving Japanese innovation. Alt profiles visionary inventors and entrepreneurs who have pioneered new technologies and revolutionized industries.

If you like digital gadgets, you probably love Sony's headphones, Sony's TV, Nikon's and Canon's cameras.

5. Challenges and Future Directions: Alt discusses the challenges facing Japan's innovation ecosystem, including demographic shifts (aged population), economic pressures, and competition from other global innovators. He also explores potential future directions for Japanese innovation and its continued impact on the world stage.

For example, Pokemon Go was a great hit a few years ago. Recently, who haven't heard of Attack on Titan and Jujutsu Kaisen?

Overall, "Pure Invention" offers a fascinating glimpse into Japan's rich tradition of innovation and its enduring legacy on the global stage though it delivered a listening experience like talking Wikipedia.

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